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Building the future of auto sales

Stokes Honda North

Stokes Honda Boosts Online Sales Volume +45% with Modal Ecommerce

South Carolina’s premier Honda dealer generated a dramatic lift in sales and profitability by implementing Modal's next-generation digital retail experience and pairing it with a frictionless buying experience.   


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Since 1966, Stokes Honda North has been serving the cities of Mt Pleasant, Goose Creek, Summerville, and Charleston, SC, with full-spectrum automotive sales & service. Their relentless focus on customer satisfaction and exceptional service has earned them a reputation for delivering transparency and value. By putting customer value first, they have built a loyal and growing customer base.

In early 2020, the dealership’s leadership team wanted to proactively prepare to serve their customers during - and beyond - the COVID-19 pandemic, by offering an unparalleled digital retailing and auto ecommerce experience. Their priority was to empower customers to perform every aspect of their vehicle purchase journey via an intuitive, personalized online interface.

In April of that year, they deployed Modal's automotive ecommerce platform, which integrated natively with their existing website, dealer management, and finance systems. The new ecommerce solution rapidly increased online sales volume by 45%, boosted per vehicle profitability, and proved highly popular with customers.

Discover how they leveraged Modal to dramatically boost sales and profitability! Click below to access the full case study.

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About Author


Modal provides transparent digital commerce for the world’s leading auto dealers and brands. Its products are designed to act as transparent transaction layer that fits into a merchant’s existing experience. In an industry full of automotive insiders, Modal brings an outsider’s perspective to technology and design, having led efforts at technology companies like Google, Oracle, Facebook, LendingClub and more. Modal’s investors helped start companies like Paypal, Facebook, Tesla, Lyft, SpaceX, and more. For more information, visit modalup.com and follow them on Twitter, Facebook, Instagram, and LinkedIn.