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Building the future of auto sales

VIN-specific incentives in Modal Checkout

Penny-Precise Profit with VIN-Specific Incentives

Did you know? Providing more transparency boosts total gross-profit per vehicle by $785. That's why we've enhanced our back-end functionality to deliver greater transparency and more precise pricing details. In Checkout, consumers will see more detailed information in the price breakdown, all the way down to incentives specific to a single VIN.

Transparency builds trust and sets your dealership apart

For car-buyers, price transparency is the most important factor they consider when deciding which dealership to buy from. 90% of consumers expect transparency, especially when it comes to pricing, making it more critical than ever to show consistent pricing across channels, whether online or off. 


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Offer more price transparency with VIN-specific incentives

Modal's latest innovations increase price transparency and close rate by showing more penny-precise pricing in Checkout and across the entire Modal platform. Our enhanced back-end functionality makes it simple and easy for dealer staff to see the exact same price breakdown in our dealer dashboard that car-buyers see in Checkout, preventing unwelcome surprises and ensuring a frictionless experience.


Ready to learn more? 

Connect with our Consumer Experience experts to see how providing more transparency and delivering a truly customer-centric purchase experience can unlock better results for your business.

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*Source: DealerTrack Truth About Transparency Study

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About Author


Modal provides transparent digital commerce for the world’s leading auto dealers and brands. Its products are designed to act as transparent transaction layer that fits into a merchant’s existing experience. In an industry full of automotive insiders, Modal brings an outsider’s perspective to technology and design, having led efforts at technology companies like Google, Oracle, Facebook, LendingClub and more. Modal’s investors helped start companies like Paypal, Facebook, Tesla, Lyft, SpaceX, and more. For more information, visit modalup.com and follow them on Twitter, Facebook, Instagram, and LinkedIn.