Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.
Picture this: you just spent $35,000 on a new car, and you’re convinced that despite hours of haggling, the dealership still walked away with enough profit for a trip to the Caribbean.
Car dealers, are you worried that online buying will hurt your bottom line? We ran the numbers. What we discovered was named the Most Valuable Insight at Driving Sales' Presidents Club. The..
I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how..
In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due..
The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a..
In case you missed my webinar with Wards Auto, here's the full recording. Only 26% of car buyers actually filled out a lead form, so how can you reach the other 74% of car buyers? Price..
Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13..
For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But..
What does it take to earn loyalty for life? Chances are your customers know, but aren't telling you. Luckily, we've got the inside scoop. Here are 3 secrets to building loyalty and earning..
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