In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business. But is it due..
The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a..
Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13..
For true competitors, winning just isn’t enough. You want to be in a league all your own. Here are 3 all-star tactics to elevate your game to new heights and leave the competition in the dust.
Customer referrals are as good as gold. Especially in auto retail. A single happy customer or glowing online review can refer several new customers, and potentially influence hundreds more. But..
What does it take to earn loyalty for life? Chances are your customers know, but aren't telling you. Luckily, we've got the inside scoop. Here are 3 secrets to building loyalty and earning..
Imagine you are sitting in a room with one-way glass, like an interrogation room on a crime drama. Would you trust the stranger you can’t see on the other side? Of course not. Customers feel the..
Online checkout is a valuable tool you can use to deliver a better experience and earn more customers. Nearly 9 in 10 shoppers are more likely to buy from dealerships that offer online checkout...