Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doors of ecommerce, as well. Last Black Friday weekend, an estimated that 108.5 million Americans shopped online, well above the 99.1 million who shopped in stores.
Consumers spent a total of $3.39 billion last Cyber Monday, more than the $3.34 billion they spent online on Black Friday. This year, 56% of consumers plan to shop on Cyber Monday, more than the 52% that plan to shop on Black Friday this year. But forget about TVs, tablets, and toys. The real deals will be on brand new cars.
Dealerships Gear Up for Their First Cyber Monday
Dealerships that embrace ecommerce will benefit from these buying trends. Black Friday is one of the biggest car shopping holidays of the year, accounting for 15% of all November car sales, according to Edmunds. Online car orders spiked last Black Friday, increasing an enormous 56% over the November daily average based on Drive Motors’ data.
As incentives reach near-record highs, online car orders are likely to double the second half of November, particularly on Black Friday and Cyber Monday. This is the first Cyber Monday in which many car dealerships can truly participate by offering online checkout to consumers. In addition to advertising Black Friday specials, the smartest dealerships are also marketing their Cyber Monday incentives to drive even more online sales.
Use Online Checkout to Boost Sales This Holiday Season
Are you using online checkout to sell more cars this holiday season? More and more consumers are taking their shopping online. Dealers that adopt ecommerce early can get an edge on the competition. Use online checkout to reach consumers where they shop before the year ends.
Drive Motors offers seamless ecommerce for dealerships. To learn more about how we can help your dealership become an online shopping destination, request a demo.