How did your dealership do over Thanksgiving weekend? Last week, we predicted that online car orders were likely to double on Black Friday and Cyber Monday. This week, we ran the numbers. What we learned may astonish you.
Overall, average daily car orders increased +83% over this same weekend last year. Our top-performing dealers sold as many as 2-3 cars each day. Even on Sunday, when dealerships are closed.
The Astonishing Results
Black Friday is always a big sales day, but with many dealerships participating in Cyber Monday for the first time, we predicted that sales would increase on both Black Friday and Cyber Monday.
What we didn’t know was that Small Business Saturday would be the real winner. Online car orders increased +164% over this same Saturday last year. Buyers actually ordered more cars on Small Business Saturday than on Black Friday.
Even more astonishingly, some dealerships sold as many as 3 cars on Thanksgiving Day itself. When it comes to your website, every day is a day it can be closing deals.
Customers Want to Buy at All Hours of the Day
Most buyers likely did their research, visited showrooms, and took test drives earlier in November. Then made their purchase decision and ordered their car of choice online, from the comfort of their own home. Customers want to buy at all hours of the day, even when your showroom is closed.
Are you giving customers a way to buy from you during off hours? By adding ecommerce to your website, you enable buyers to order online, anytime. So, your website can be selling cars any day, any time. Even when customers want to buy on Sundays and holidays.
Drive Motors offers seamless ecommerce for dealerships. To learn more about how we can help your dealership become an online shopping destination, request a demo.