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Modal Teams Up with Inmar Intelligence to Revolutionize Online Car-Buying, Taps COO Sameer Bhalla as New CEO

We're thrilled to announce that we're teaming up with Inmar Intelligence, a data-driven, technology-enabled services company. Together, we will streamline the automotive ecommerce experience, improve qualified leads, drive higher sales conversions, and deliver improved ROI for dealerships.

Spearheading the recent collaboration, we've tapped Sameer Bhalla as Modal's newly appointed chief executive officer. Since joining in August 2020 as chief operating officer, he has been instrumental in driving the company's product, engineering, and corporate strategy. Modal’s founder Aaron Krane will continue as executive chairman.

"Under Aaron's strong leadership in an ever-consolidating market, we've proudly remained one of the few independent and privately held key players, experiencing an 800 percent increase in online transactions year-on-year, which Inmar Intelligence will accelerate. By leveraging Inmar's segmentation, targeting, and lifecycle-attribution capabilities, we're catapulting analytics to the forefront. More than a transaction, it's connecting with the right customer at the right time, and we are already seeing spikes in order conversion."
- Sameer Bhalla, CEO at Modal

As CEO, Bhalla brings over a decade of high-growth technology expertise as both an exited founder and growth investor, during which he has spearheaded all facets in a technology company's lifecycle. Most recently, he built and exited San Francisco-based Swoop, a vertical SaaS roadside-assistance platform, for which the company raised $3 million in seed capital and scaled up to over $100 million in gross transaction value and more than 40 employees. Post-acquisition, Bhalla served on the senior executive staff of Agero, Inc., the leading enterprise provider of digital driver-assistance services.

“Since joining the company a year ago, Sameer has been playing a pivotal leadership role, and it's great to finally make it official by announcing him as Modal's new CEO. His deep expertise in operations, team building, and partnership development throughout the automotive ecosystem, starting with Inmar Intelligence, will continue to be a tremendous asset to the company's growth."
- Aaron Krane, Founder at Modal

Modal's current automotive ecommerce solution encompasses the entire buying process, including trade-in, financing, and final purchase documents. Combining those capabilities with Inmar Intelligence's deep experience with CPG and retail brands to segment and target individual audiences will empower auto dealers to increase overall ROI by seizing the digital transformation of traditional auto-buying. As such, this enhanced technology allows auto dealers to segment consumers to secure highly qualified leads, deliver personalized messages to engage customers, and increase conversions.

"The COVID crisis has pushed online car-buying to unprecedented levels, and that consumer behavior is here to stay," said Rob Weisberg, SVP, Automotive, at Inmar Intelligence. "In working with Modal, we are leveraging aggregated purchase data and AI to drive more qualified visitors to the dealer websites and improve visitor-to-buyer conversion. Simply put, dealers will sell more cars online by driving more customers through the sales funnel at a higher rate."

COVID-19 has accelerated the need for auto dealerships to adapt to new customer expectations, which will likely continue in a post-pandemic environment. By offering a complete sales process online, Modal's partnership with Inmar Intelligence has streamlined the shopper journey to deliver the highest ROI for each dealer.

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About Author


Modal provides transparent digital commerce for the world’s leading auto dealers and brands. Its products are designed to act as transparent transaction layer that fits into a merchant’s existing experience. In an industry full of automotive insiders, Modal brings an outsider’s perspective to technology and design, having led efforts at technology companies like Google, Oracle, Facebook, LendingClub and more. Modal’s investors helped start companies like Paypal, Facebook, Tesla, Lyft, SpaceX, and more. For more information, visit modalup.com and follow them on Twitter, Facebook, Instagram, and LinkedIn.