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Building the future of auto sales

Modal Checkout on Honda of Superstition Springs Website

Fireside Chat with Honda of Superstition Springs: Recording

Mike Rutherford, General Manager of Honda of Superstition Springs, sat down with us earlier this month and shared how they sold 9 cars within the first 30 days of launching Shop Simple with Honda, powered by Modal. The dealership has closed as many as 14 deals in a single month with Modal's ecommerce technology. 

How have they achieved this success? In our Fireside Chat with Mike and his top Internet Managers, Angelo Araquel and John Sims, we dive into ecommerce best practices and how being an early adopter enabled them to overcome the challenges of COVID-19 and the uncertainty of 2020.

Plus, we discuss how having trained and dedicated ecommerce champions can create a frictionless online buying process that car-buyers love, all while helping dealers close deals faster. Learn why they chose to partner with Modal through the Shop Simple with Honda program, how they quickly achieved success with ecommerce, and how they've established an online buying process that goes above and beyond.

“We are always looking for ways to be on the cutting edge. Modal helped us to be ahead of the times as an early adopter, enabling us to offer our customers a truly online buying process.”
- Mike Rutherford, General Manager

Watch the full recording of the fireside chat here:

HubSpot Video

Ready to take the next step? Contact us for a demo of our digital commerce solutions and see how you could be delivering contactless transactions that buyers love.

Source: Performance metrics provided by Honda of Superstition Springs

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About Author


Modal provides transparent digital commerce for the world’s leading auto dealers and brands. Its products are designed to act as transparent transaction layer that fits into a merchant’s existing experience. In an industry full of automotive insiders, Modal brings an outsider’s perspective to technology and design, having led efforts at technology companies like Google, Oracle, Facebook, LendingClub and more. Modal’s investors helped start companies like Paypal, Facebook, Tesla, Lyft, SpaceX, and more. For more information, visit modalup.com and follow them on Twitter, Facebook, Instagram, and LinkedIn.