Clay Cooley Auto Group was skeptical of selling cars online. As the largest privately owned dealer group in Dallas-Forth Worth, they knew customers wanted a personal touch. Even so, they decided to try Drive Motors online checkout, and within just 52 minutes of launching, they sold their first car online.
They used ecommerce to increase their reach far beyond their backyard, to a buyer nearly 70 miles away. A CFO and mom of 6, the buyer chose Clay Cooley over 14 other Jeep dealers because they were the only one that offered online checkout. She didn't have time to go to the dealership and was even willing to pay $750 more for the convenience.
Trent Cannon, Director of Marketing Communications at Clay Cooley, was kind enough to share his thoughts on LinkedIn. Download the full case study to learn how they did it.