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5 Ways to Support Customers During COVID-19

With the rapidly evolving status of the coronavirus COVID-19, we at Modal wanted to let you know that we’re here to support your business, your family, and your community.

One way we think we can do that is by sharing 5 ways dealers across the country are continuing to support their customers and communities while combatting the coronavirus and its impact on their businesses.

  1. Communicate. Engage with customers through virtual channels. Video chat is a great way to stay connected. 
  2. Highlight. Highlight ecommerce in all communications and marketing campaigns to make sure your buyers know that you offer a safe and healthy option to buy at home. 
  3. Utilize. Dealers should utilize online checkout as a way to push all lead sources through the process and coach buyers through each step such as building payments, adding their trade, and filling out credit applications. 
  4. Test-Drive. If your dealership has the capability to offer at-home test drives, give buyers that option. 
  5. Deliver. Provide home delivery options for buyers, if possible. 

Here are examples of how a few dealers are using these strategies:

Honda of Kirkland and Honda Auto Center of Bellevue, are located at the epicenter of the first outbreak of COVID-19 in the US. They had to respond quickly to rapidly changing conditions. Here are a few of the tactics they employed:

  • Enable online checkout for all vehicles on their websites
  • Highlight ecommerce in all communications and marketing
  • Provide home delivery for buyers
  • Offer at-home test drives

Joseph Volkswagen of Cincinnati, located in suburban Ohio, is using positive marketing techniques to increase awareness about their contactless purchase options, at-home delivery, and risk-free return policies. 

Joseph Volkswagen, 3 Day Return Policy, Free Delivery, Lifetime Warranty! All New Atlas Cross Sport

We know this is a challenging time for you, your business, and your communities, and we’re ready to help. Please reach out if we can be of assistance.

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About Author


Modal provides transparent digital commerce for the world’s leading auto dealers and brands. Its products are designed to act as transparent transaction layer that fits into a merchant’s existing experience. In an industry full of automotive insiders, Modal brings an outsider’s perspective to technology and design, having led efforts at technology companies like Google, Oracle, Facebook, LendingClub and more. Modal’s investors helped start companies like Paypal, Facebook, Tesla, Lyft, SpaceX, and more. For more information, visit modalup.com and follow them on Twitter, Facebook, Instagram, and LinkedIn.